For Partners

Bestseller

Partners

We’re building a delicious new way for visitors to explore your region - one tasting at a time.

As a local producer, you’re the heart of this journey.Whether you make cheese, brew craft beer, distill gin, grow heritage fruit, or run a venue that champions local ingredients.

Tasting Trails connects you with the kind of traveller who seeks out stories, flavour, and connection.

Anton and Mark Balog of Artemis Wines walking through their vineyard in the Southern Highlands

Bestseller

What you’ll get:

Increased foot traffic from high-value visitors
Commissioned tastings and credit redemptions - paid to you
Exposure via professionally created videos, maps, and guides
Your venue featured in a self-guided digital trail
Zero upfront costs and full onboarding support

What we need from you:

A willingness to showcase what you do best and craft a tasting for Tasting Trails customers.

Next step is to complete the Expression of Interest form and we will be in contact with you shortly after

LISTEN TO THIS PODCAST TO LEARN MORE

Supplier FAQs

Tasting Trails is a fully digital, self-guided “tasting” product that bundles curated participating producer experiences, credits and multimedia storytelling into a single mobile pass. Visitors purchase a Tasting Trail, download the Smartvisit App to download their pass and make use of dynamic maps and directory along with a self-guided multimedia tour. By using the pass visitors can start exploring a region through produce by redeeming tastings or credit at your venue. As a supplier you will be highlighted on the Tasting Trails website and App including the dynamic map.

Zero upfront cost: There’s no fee to onboard. Tasting Trails will pay you for tastings.
Marketing exposure: Professionally produced videos, interviews and featured listings across our app, website and partner channels.
New revenue streams: Payment for supplied tastings and redeemed credit, plus incremental upsells when guests visit.
Customer data: Access to names, emails, postcodes and redemption details (consent-based) for repeat marketing.

A tasting experience to impress: The value of the tasting will be offset by Tasting Trails.
Redemption of Credit: You need to allow a certain amount to be redeemed per pass by the visitor, redeemable on goods you produce. You’re reimbursed at a discounted net rate.

These incentives enhance the visitor experience and drive on-site spend.

Download and log into the Smartvisit Merchant App using your Merchant Number, username and password.
Scan the visitor’s pass QR code.

After redemptions:

Log into the Smartvisit Merchant Portal (www.sorse.com) to download transaction reports and generate an Activity Statement.
Submit your invoice against that statement; payments are processed monthly.

You’ll receive the contact details (name, email, postcode, country) and redemption history for guests who visited your venue, enabling direct follow-up and targeted promotions (subject to consent).

Yes. You can provide your own descriptions and imagery to best showcase your produce and venue.

Each pass is valid for 12 months from purchase, encouraging visitors to return if they haven’t fully used their benefits.

Our team is here to help—whether it’s onboarding, app questions or invoicing.

Simply let us know you’d like to join by filling in an Expression of Interest by clicking the Join Us button on the homepage. Tasting Trails is currently onboarding suppliers, so now is a good time to join. Once we receive your EOI we'll be in contact with more information and will send you an agreement if you choose to join. Training and marketing materials will be provided. Once Tasting Trails is launched, be ready to welcome a raft on new guests throughout the year.