About us
Savour the story, and enjoy the ride
Tasting Trails Australia is made for people who love discovering local food and drink and want an easy, flexible way to explore a region. No set schedules. No rushing. Just great flavours, beautiful places, and the freedom to shape the day your way.
Our foodie trails are self-guided and designed to feel effortless. You’ll choose your tastings, use your spend credit with local makers, and unlock short stories that bring each stop to life - so every sip and bite feels more meaningful.
What Makes Tasting Trails Different
We curate experiences that feel genuinely regional, with:
Standout local producers
Standout local producers and places worth making time for
Storytelling and discovery
A trail built around storytelling and discovery, so you connect with what you're tasting
What matters most
A focus on what matters: Sustainability, Quality, Community, Authenticity, and Discovery
Powered by Smartvisit technology
Your tasting trail is delivered usingSmartvisit technology, which powers seamless digital visitor experiences. Everything sits in one place, so you can browse, navigate, and redeem from your phone while you explore.
Partner with us
Bring new customers to your door and turn them into buyers
Tasting Trails is a self-guided tasting pass that sends motivated visitors to standout local producers and venues. Guests arrive with a pass in-hand, ready to taste, spend, and discover more of the region. If you're a producer, cellar door, distillery, brewery, bakery, providore or food venue in the region, we'd love to hear from you. Let's put your venue on the Tasting Trails.
What Partnership Looks Like
When you partner with us, you can choose what works best for your business:
Offer a tasting
Offer a tasting to introduce people to your product
Accept credit
Accept credit to drive purchases in-store
Do both
Do both for maximum conversion
Why suppliers love partnering with us
1
You get customers who are primed to buy
Our pass holders are already in yes mode. They have paid upfront, they are on a tasting mission, and they are actively looking for something to take home.
2
Turn sampling into sales
A great tasting is the fastest way to create a fan. Pair it with a credit option and you give guests an easy reason to purchase on the spot.
3
Fill quieter periods, not just peak times
Tasting Trails helps spread visitation across the week and encourages people to explore further across the region, not just the obvious stops.
4
Get featured in a curated line-up
We focus on local-first, independent makers. You are positioned alongside other quality venues, not buried in a long generic list.
5
Marketing that keeps working
You are included in our digital trail guide, maps, routes and storytelling. Visitors do not just see your name, they learn what makes you special.
Start Your Partnership Journey Today
Join our partner program and unlock exclusive benefits, competitive commissions, and dedicated support.
